Strategic Management Degree Case Study Example | Topics and Well Written Essays - 1000 words

Strategic Management Degree - Case Study Example The Company has started manufacturing some of the products such as dairy and baking items. The products available at Wal-Mart are a symbol of quality and variety. Price: "There is a very sensitive relationship between price and the placement of a product. Cheap is easy to sell, or so says history, but expensive can be easy to sell too" (Barac, 2005). Lower prices and discount offerings are the cutting edge benefits of the company. "The giant retailer's low prices often come with a high cost. Wal-Mart's relentless pressure can crush the companies it does business with and force them to send jobs overseas. (Fishman, 2003) Placement: The presence of the Wal-Mart stores at every important place in the country is the evidence of the effective placement of the stores. Wal-Mart is getting by having a dense network of stores is to facilitate the logistics of deliveries. People: Wal-Mart is famous for its effective recruiting and training of the staff. Although the company remains in news for its controversial policies sex discrimination and labour law violations but the customers are catered with efficient services and best knowledge provision by the staff. The depth of Wal-Mart's management team allows the managers to tap into tremendous internal talent. Physical evidence: Physical evidence is an essential ingredient of the service mix, consumers will make perceptions based on their sight of the service provision which will have an impact on the organisations perceptual plan of the service. The environment at the Wal-Mart stores are clean and user friendly which adds to the uniqueness and competitive advantage of Wal-Mart. Word count: 418 References Barac, R., The Marketing Mix: The 4P's, The Basics, 16 December 2005, retrieved as on June 13, 2006 from http://www.marketingroots.net/p=4 Fishman, C., (2003). Wal-Mart you don't know, Issue 77, December 2003, Page 68Q2: Compare and contrast promotional mixes or communications strategies of two companies. How can a change of positioning affect the effectiveness of the companies' strategies. Promotion is aimed at informing customers about the presence of the goods or services in the market and persuading them to buy these products and services. For a promotional campaign to be effective it is important for the company to use most effective combination of the communication channel to reach the consumers. The best blend of these channel is Advertising, Personal selling, Publicity and sales promotion. Another trend, which is gaining importance, is the societal marketing concept. In this age of environmental deterioration, declining resources, increasing population and increasing economic and social issues, the awareness in the people is also increasing. Most of the companies are now aiming towards satisfying the customers and improving the society's well being. The two

Management (family-business) Essay Example | Topics and Well Written Essays - 2000 words

Management (family-business) - Essay Example ne that has its ownership having 50% and above shares owned by a certain family though most are those that are completely owned and controlled by a single family entity (Gordon 2008 p 7). The success of these businesses faces various challenges which have been discussed in this essay. Also, they have their advantages over nonfamily businesses especially in attracting customer loyalty as well as other factors that have been discussed. Succession also has been identified as a key issue that results to conflicts especially in the process of passing the business from one generation to the other. This essay is an evaluation of the criteria that academics and others use to assess the relative success of a family business. A family business is one whereby a family owns 50% or more of its property. It could be an inheritance from previous generations in the family linage or it could be an investment of the current generation in the family. Family businesses are faced by various challenges which may determine their success. Some of these challenges may arise due to the emotional attachments that family members may have on the business (Fleming 2002 p 67). For example, a case of divorce or separation may tamper with the administrative roles that the partners may hold. This may result to poor communication which is an essential tool in the well being of the business. As such, the formulation of policies and strategies may be hindered thus leading to the downfall of the business. Successful family businesses are those which disintegrate family issues with business. Personal differences should be solved in different avenues other than in business meetings and also business issues should not be discussed in family gatherings such as weddings and parties. If this is not checked, it may interfere with the well being of the two institutions which may result to constant conflicts. Any time wasted through poor interpersonal relationships between the family members should be

Experience analysis Essay Example | Topics and Well Written Essays - 750 words

Experience analysis - Essay Example Consequently, Peggy calls for the need of uncovering the privileges according to the subject in order to present a ground for achieving equality. From the goal achieved by the event, it is of critical use in social construction of gender equality and reduced impact of racism in the society. The event presents an important step that can be taken to lessen the advantages possessed by male and white in the society. Peggy presents and expresses her goals in qualitative manner by using a case of individuals who are directly related to her study. For instance, she presents himself as a case by presenting an overview of her being â€Å"overprivilege† as the result of the color of her skin (McIntosh, 2012). This allows her to allows the audiences to readily identify with her goal besides gaining insightful view about the dimension of the study. Further, she also qualitatively describes the invisible privileges that men have, allowing her to adequately tackle her goal of discussing the impact of male privilege. Through using qualitative technique to express her goals, Peggy was able to present a clear picture of the overriding situation, to her audience that provided the basis for meeting her objectives. Peggy’s research was insightful and the way that she presents her theory fits well with intended concept of her study. I therefore agree with her position since she presents an ideal scenario that relates to the social construction of the gender. It is true that the fight against both gender and race discrimination has always avoided the discussion of privileges assigned to the â€Å"superiors† in the society. The event makes inclusive of feasible evidence for the study as seen when she describes herself as an overprivileged individual based on her skin color. This presented a chance for easily relating and understanding the message intended for the

Purchase decision of Pevensey PLC among four options of machinery Essay

Purchase decision of Pevensey PLC among four options of machinery - Essay Example In this paper two methods for analysis of the investment decision are adopted. These methods include discounted and non-discounted cash flow analysis. The reason for choosing these particular methods is that they are strictly numerical and objective. The solution given by these methods cannot be argued against and can be easily defended if questions are raised pertaining to their legitimacy. Relevant data is also available for using the above mentioned methods of analysis. The initial costs of the four machines, their residual value at the end of their useful life and cash flow generated by the four machines is provided in the case. -Discounted Cash flow simply calculates the differential between the costs and receipts associated with each investment option for the organization. In this particular case, the investment options for the company are the four machines. The benefit of non-discounted cash flow method is ease of assessment and communication to the top management. Discounted cash flow is a modified and improved version of cash flow analysis in which timings of the cash flows are also taken into account. Under this method, value for each cash flow is discounted according to respective cost of capital of the company. This method makes more sense because contemporary organizations prefer gain cash flow as early as possible, so that this cash flow can be reinvested in the business or some other venture. Aversion to  risk is the second reason for discounting of because the distant is the date for receipt for cash; the lesser is the certainty of receiving it. An investment is viable if its net cash inflow exceeds the net outflow of cash for acquisition and maintenance of machinery (Gilchrist and Himmelberg, 1995). The cost of capital of